A makeup artist enhances or changes a person’s appearance with cosmetic materials and procedures. Eyeshadow, eyeliner, concealer, foundation, lipstick, mascara, and application tools for applying products to the face and body are some of the products used by makeup artists. Their work aims to correct flaws, highlight good qualities, and solve difficulties.
Whether they’re boosting the cheekbones for a special occasion, producing the perfect smoky eye for a fashion shoot, or applying prosthetics for theatrical production, makeup artists are genuine artists in their own right. Whether they’re modifying performers or making realistic visual depictions, top-tier makeup artists earn hefty salaries and have committed followings, even if they’re polishing brides for one of the most important days of their lives.
A hairdresser and a wardrobe specialist are commonly included in a makeup artist’s team. A part of this crew is the makeup artist, who converts the actor into the character. Currently, the entertainment and fashion industries employ the most makeup, artists. Makeup artists might work for a corporation or themselves.
They are professionals at tinting, concealing, or otherwise altering a person’s appearance for the goal of beautification with makeup components. Prosthetics are used in theatrical and film productions to obtain the desired aesthetic. They are trained in safety, chemistry, and esthetic concepts and work in film and theater and with individuals in spas and salons. Because this work needs a steady hand, an eye for detail, precision in the application, and a profound understanding of color, shading, and blending, they must have a perfectionist mentality. Because they have a very strong desire to help others feel beautiful, people who are successful in makeup know which colors look best on individual clientele. They have a profound understanding of skin types, skin tones, and cosmetic ingredients and have mastered the art of makeup application. They also know how to alter techniques and processes to match a specific event, occasion, or venue. Makeup artists’ tools may differ slightly depending on the industry or setting.
Makeup artists are employed in a wide range of creative fields, including the latest fashion and accessory trends in film, television, and musical/theatrical theater (photography, fashion shows).
These individuals might also be seen working in spas and beauty salons (esthetics salons and spas, full-service salons and spas, and makeup salons).
They can perform as a soloist or as part of a group. Makeup artists new to the industry usually learn from a more experienced colleague or a senior makeup artist. Regardless of how their activities and responsibilities differ from one employment to the next, professional beauticians must typically:
- Meet with customers to learn about their specific requirements and concerns.
- Makeup design ideas on a piece of paper
- Communicate with the other members of the cosmetics design team to guarantee consistency.
- Take into account the lighting, backdrops, colors, and photography method for each assignment.
- Keep an eye out for potential health, safety, and sanitation risks.
- It’s critical to keep your cosmetics and beauty supplies kit up to date and well-maintained.
How the Bill for Makeup Artist Work
You can set the market price (which will be determined by your geographic location and the services you provide). Still, you must first understand why you should specify this price, as this will enable you to not only base your costs, but also to explain why they are fair to your clients (don’t ever undervalue your work!) and to use this as an opportunity to earn more (always consider what you need and want).
The first thing you could do is make a list of the services you offer. Decide on the types of makeup services you’ll provide: evening, wedding, and editorial. Your service should offer a few different types of goods so that the potential client has a choice and can see that you are a skilled professional artist.
Your “menu” of makeup should be diverse. Include nude, Hollywood, business, and express makeup, for example. There should be a specialty offering (your signature) among the varieties of makeup you’ve proposed that only you offer in your community.
Find your “trick,” and make your exclusivity a point. It could be some unique technology, unique items, or a captivating name. It is referred to as a “unique selling proposition” in marketing. You can utilize it in advertising and on your resume if you find or invent it and give it a name. It will begin to advertise to you in the future!
Look at what your service entails. The number of factors that apply will astound you. Take into account everything you require:
- makeup cosmetics
- consumables such as makeup remover, dry and wet wipes, cotton pads, and other such items.
- advertising investments: business cards, a personal website, and social media promotion
- Education investments (continuing education courses)
- personal portfolio
You see how much is contained in your service, and all of these elements have demanded expenditures from you, which must now be recouped (and, of course, profited on!)
Do not consider only your time but also the goods and tools you used when calculating your fee (e.g., makeup brushes, products, fake lashes, etc.). Makeup artists might charge anything from $30 to $95 per hour on average. The price point is influenced by your expertise, location, and training.
How the Invoice for Makeup Artist Work
A well-written invoice will outline the goods and services you offered your client, the amount you owe them as a result, and how and when they should pay you.
To create your own makeup artist invoice template, you can utilize programs like Skynova and FreeBook’s free invoice template. It is commonly provided in the following format:
Name and Phone Number
Your invoice should include your name, company name, and contact information, such as an email address, a business address, and a phone number. It guarantees that your customer is aware of who is billing them. They can also call you if they have any questions.
It is also necessary for accounting and tax purposes. Your location, for example, will have an impact on factors like sales tax, which differs by state.
A well-designed logo can help your freelance makeup artist business stand out by giving it a more professional look. Consider hiring a freelancer to develop a logo for you if you aren’t a graphic design professional.
Customer’s Name and Contact Information
Make sure to collect a customer’s full legal name and contact information for the invoice whenever you perform makeup artist services. It guarantees that you know how to address the invoice correctly (and gives you the details needed to follow up on unpaid accounts).
You’ll have to alter this field on a customer-by-customer basis. It’s worth noting, however, that a successful makeup artist business may have recurring customers. You can make a custom template for your regular clients in this situation.
Invoice Number Is Unique
Each invoice you send out should have its invoice number. It makes invoice monitoring and administration a breeze, as well as bookkeeping and tax filing. For example, the first personalized invoice you send out in 2021 might be labeled “001.”
Date of Invoice and Due Date
An invoice date is required on every invoice. It makes it easy to keep track of invoices once more. Input the invoice date as well as the payment deadline. Furthermore, you can determine when a payment is past due quickly, and you will need to send a friendly reminder to your client.
For your makeup artist services, you should create explicit payment terms – for example, you may ask for payment in “Net 30.” It means that payment must be received within 30 days of the invoice date. If your invoice is dated January 1, for example, the due date would be January 30.
Detailed Line Items
This section explains what the consumer will be charged for. As a makeup artist, you’ll most likely charge a flat amount, such as an hourly rate, to your clients. Select “Service” from the “Item” drop-down menu. The service description, as well as the unit pricing and quantity, can then be included.
Along with their expertise, some makeup artists also sell merchandise.
Add Notes as Needed
You can add more information to your personalized invoice in the “Notes” section. You may use this section to specify the payment methods you accept and to supply the necessary information. If you accept PayPal, for example, your customer will require your PayPal email address.
The notes area is also a fantastic opportunity to add a personal touch to your invoice by including a message tailored to the customer. For example, if you did make up for a bride, you may thank her for entrusting you with this responsibility on her big day and congratulate her on her wedding.
Personalizing a professional invoice might help you build a strong business relationship with your client. It can make them more likely to come back to you for more items or services in the future or to suggest you to their friends.
How Much to Charge for Makeup Artist Work?
There are no hard and fast rules for how much a makeup artist can charge because it depends on location, expertise, and various other things.
Due to time constraints or consumer demand, you may find that different pricing systems suit different types of services. Here are some examples of basic structures:
- Flat rate — when you charge a single amount for each client who purchases a service, this is a flat rate. For more consistent services, this arrangement works well. Because there is a precise process to follow, eyelash extensions, makeup application, and makeup lessons, for example, functions well on a flat charge.
- Hourly – when you charge a flat rate for a while rather than a specific service. Half-day pricing is ideal for more complicated jobs, such as bridal makeup, when you may be working on multiple people or for more extended periods, such as on a photoshoot.
- Hourly – this is when you charge a price based on the number of hours you work. This framework is highly adaptable, making it ideal for specific projects such as special effects, which can take several hours to complete depending on the desired aesthetic.
Additional Charges to Think About:
There are other factors to consider when setting your prices, aside from overhead product costs. Among these expenses are:
- Salon booth rental – Hair and makeup artists frequently rent a salon booth or chair to work from. Salon booth rentals can cost anything from $250 to $1200 per month, depending on which salon you hire from and where it is located.
- Costs of storage – As a makeup artist, you’ll probably have many goods, some of which you won’t use every day. Some of the products may be temperature-sensitive or require particular storage, depending on the services you provide and the products you utilize. When planning your business budget, keep storage costs in mind.
- Cost of living — to be a full-time makeup artist, your income must be adequate to cover both product costs and living expenditures. It may be easier in some sectors than others, and it may encourage you to broaden your service offerings or pursue additional education.
- Continued education – Continuing your education can add value to your experience and broaden the range of services you can offer. You can enroll in a specialized course or return for extra licensure or a degree. If you intend to pursue this path, you should consider the total cost of the program, as well as ancillary charges such as admissions, class materials and textbooks, and licensure exam fees.
- Sanitizing products – Keeping your instruments and workspace clean is critical, especially when working around sensitive areas like the eyes. To keep your clients healthy and safe, any product expenditures involving sanitizing your cosmetics and instruments should be a recurring component of your business’s budget.
- Permits – If you’re running a business out of your home or have purchased a commercial facility, your city or state will almost certainly require you to obtain one or more permits. A typical business license can cost anywhere from $50 to several hundred dollars, and some even have renewal costs. Make sure you research your state’s unique regulations ahead of time.